What a Happy Client Said About Me...
I’ve worked with The Dental Barn for almost a year now, and I’m really proud of the work we’ve done together. From introducing Meta Ads and our monthly email newsletter (that hits 70% Open Rate), to our SEO content and highly-engaging social media posts – it’s been a great success!
"Our monthly newsletter is [...] a lot better than industry standards."
"Jack's written a lot of really good blogs for me."
"The beauty of what Jack's doing is: it's all linked up and it's all pushing traffic to the website."
About me
With over 7 years B2B and B2B marketing experience, I've gained a lot of skills in a variety of areas that are employed to make meaningful impacts.
"What's your biggest strength?"
Whenever I hear this question, I think of one word: versatility.
I’ve been fortunate enough to work in a variety of different environments that all had their unique requirements. And, during this time, the thing that’s helped me stand out is my diverse set of skills and my ability to adapt them to any task.
But enough blabbering from me, here’s some more detail about my background and what I can offer, and if you want to see my recent experience, just click here.
What I do
Picking out all the things I have experience in is hard; but I’ve narrowed down some of my highlights below…
BRANDING
Branding is the first thing people see when viewing your organisation, so I've focused a lot of my time on making content that attracts and is memorable.
SOCIAL MEDIA
Social media isn't just a 'nice to have' or a channel to post to 'once you have the time'. Strategic content delivers real results, and portrays your brand how you want to be seen.
PAID/PPC
From social media ads on LinkedIn, Meta and YouTube, to Pay-Per-Click advertising on Google and Bing, capture leads actively interested in relevant content!
VIDEO & PHOTO
Nothing is as attention-grabbing as an idealic image of happy customers or action shots of your product or offering that makes people envious!
WEBSITES & SEO
You need somewhere to send customers. An appealing and well-functioning site, combined with SEO-optimised content, drives traffic.
PRINT WORK
Print is not dead! With many companies choosing not to create physical content anymore, it provides a real opportunity for print products with a purpose.
EMAIL AUTOMATION
Nothing converts better than a customer or a lead who has signed up for marketing emails. Leveraging this data, with clever automation flows, create returning customers and increase lifetime value.
AI
With the explosion of AI in the past couple of years, it seems a lot of companies are either left behind, or feel the need to create some questionable AI fluff - but there's a happy medium!
MANAGEMENT
Management comes in many important forms. Managing team members effectively gets the most out of them. Managing projects and multiple deadlines can be a hassle!
Tools
Recent Experience
August 2024 - Present
Growth by Design
I currently plan, manage and execute the marketing strategies of seven companies.
Tasks I perform include: meeting with stakeholders to set clear goals and KPIs, forming quarterly plans of how we can meet those goals, and then executing the plans with a variety of marketing tactics such as SEO blogs, marketing emails (with automations and A/B testing), Google/Meta Ads, visual content creation, new website pages and much more.
I also help to lead the team, act as the point of contact for daily meetings and any potential issues that may arise, and delegate work to our design and web teams.
October 2022 - July 2024
Burhill Golf & Leisure
My previous role at BGL gave me creative freedom, accompanied by extra responsibilities, allowing me to have a larger impact on both day-to-day and macro marketing efforts. Some highlights of the role included:
– Created and managed a marketing support system that allowed our 10 clubs to request support and check on their progress in an informative manner for the team, giving clear insight into the priority of tasks and workloads
– Allocated and managed budgets for marketing activities like paid social media and press spend
– Creating and implementing new brand guidelines, unique to each site’s needs and new websites.
February 2019 - October 2022
Air Partner Group AND East Sussex College
At Air Partner Group, some of my daily tasks included:
– Planning and creating paid and organic campaigns across a number of accounts on LinkedIn
– Updating and creating new web content/pages for existing and in-development websites
– Contributing to future marketing plans/events.
And, at ESC, my tasks included:
– Filming, animating and editing promotional videos
– Creating digital content, both organic and paid, for our social media channels
– Creating printed media used throughout the colleges
– Managing the marketing inbox
– Editing a number of websites
– Helping out with physical events and Virtual Open Events and contributing to the marketing strategies for the year.